Now Camera Privacy Policy

Last Updated: 04-02-2025

Summary

• Photos taken with the Now app always remain your property.
• Personal data shared with Now is strictly and only used for delivering the Now service.
• Your personal information may be shared with third parties for the purpose of providing these services, like payment processing and printing.
• Only if you enable print mode, Now uses your photos to print and ship them to your address. Your photos are never used by Now or third parties for any other purposes.
• Once printed, your photos are deleted from Now's systems.
• If you do not enable print mode, Now does not store your photos on their systems.
• Contact info@nowcamera.com to exercise your rights under GDPR or for any questions.

1. Data Controller & Contact Information

Now Camera
Torenlaan 5B, 1402 AT Bussum, Noord Holland, Netherlands
Chamber of Commerce: 95883754
Email: info@nowcamera.com

2. What Data Do We Collect?

We collect various types of personal data to provide and improve our services. The data we process includes:

• Identity Data: First and last name
• Contact Data: Physical address and email address
• Payment Data: When you make a purchase, your payment details (credit/debit card information, transaction amounts, and billing address) are processed by our payment service provider, Stripe. For more information, please review Stripe’s Privacy Policy.
• Technical Data: IP address
• Usage Data: Information about your activities on our app and website
• Photo Data (Conditional): If you use our app in print mode, your photos are processed as described in Section 4. If print mode is disabled, we do not process your photos.

3. How Do We Collect Your Data?

You directly provide most of the data we collect. We collect data when you:

• Create or manage your account.
• Place an order for photo prints through our app.
• Make a purchase, where your payment data is securely processed by Stripe.
• Capture photos in print mode. Once you take the last photo on the active photo roll, your photos are temporarily stored in the cloud using Google Cloud services. Please review Google’s Privacy Policy for more details. These photos are then forwarded to our printing partner, AsWeShare SAS, along with your photo and address details.
• Your browser also collects data via cookies (see Section 6).

4. How Will We Use Your Data?

We process your personal data for the following purposes:

• Order Processing and Delivery: To manage and deliver your photo orders, including transferring your photos to our printing partner (AsWeShare SAS) when print mode is enabled.
• Customer Service: To contact you regarding your orders and provide support.
• Payment Processing: To securely process your payments via Stripe.
• Account Management: To allow you to create, manage, and maintain your account.
• Legal Compliance: To ensure compliance with applicable legal obligations.
• Usage Analysis: To understand how you use our app and website so that we can improve our services.

5. How Do We Store and Retain Your Data?

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Your data is stored securely and retained only as long as necessary:

• Order Data: Retained for 7 years (mandatory retention period).
• Account Data: Stored until you request deletion. To have your account data removed, please contact us at info@nowcamera.com.
• Photos in Print Mode: Photos are stored temporarily in the cloud from the moment you capture your last photo until they have been printed. Once printed, these photos are permanently deleted from our systems.
• Payment Data: Processed and stored by Stripe in accordance with their privacy policy.

6. Cookies

We use cookies on our website and within our app to enhance your experience. The types of cookies include:

• Functional Cookies: Essential for the operation and functionality of our app.
• Analytical Cookies: Help us understand how you use our app and website.
• Marketing Cookies: May be used to enable personalized advertising.

You can manage your cookie preferences through your browser settings or within our app.

7. Your Data Protection Rights

Under the GDPR, you have the following rights:

• Access: Request copies of your personal data.
• Rectification: Request corrections if your data is inaccurate or incomplete.
• Erasure: Request deletion of your personal data under certain conditions.
• Restriction: Request that we restrict the processing of your data under certain conditions.
• Object: Object to our processing of your data under certain conditions.
• Data Portability: Request that your data be transferred to another organization or provided to you in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at info@nowcamera.com. We will respond within one month.

8. Sharing Your Data

We share your personal data with trusted third parties only for the purposes outlined in this Privacy Policy:

• Order Fulfillment: Your photos and address details are shared with our printing partner, AsWeShare SAS, when print mode is enabled.
• Payment Processing: Your payment details are processed by Stripe. We share only the necessary information to process your transactions and comply with legal requirements.
• Cloud Storage and Services: When using print mode, your photos are temporarily stored via Google Cloud services. Please review Google’s Privacy Policy for details.

9. Security

We employ appropriate security measures, including SSL encryption, to safeguard your data during transmission and while in storage. Our security practices are regularly reviewed to ensure ongoing protection of your personal data.

10. Complaints

If you believe your data has been mishandled or that we have not addressed your concerns adequately, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). For more information or to submit a complaint, please visit: https://www.autoriteitpersoonsgegevens.nl/.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website and within our app. We encourage you to review this Policy regularly to stay informed about how we protect your personal data.

12. GDPR Compliance

Now Camera is fully committed to complying with the GDPR. If you have any GDPR-related inquiries or wish to exercise your rights under the GDPR, please contact us at info@nowcamera.com.